Author Archives: The Radio Ad Writer

Content is NO LONGER King

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'Content' is NO LONGER king.

I think it’s time to re-create that decades old line, most often attributed to Bill Gates. “Content” in and of itself is no longer king. It IS a commodity today. Everyone is making it. BUT – there’s always a but – RELEVANT, REPUTABLE content is still media gold.

Why Isn’t Radio Working?

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I recently stumbled across a message like this on a forum. You’ve probably seen or heard something similar yourself. “.. we’ve had advertisers buy packages and then back away. They say their radio ads didn’t work. I asked what did work and they said [nothing did]. Sound familiar? Is it our society who is oblivious to advertising? Yes. Absolutely, yes…. Read more »

Why Are Dealerships Like This?

It’s not really a secret … it’s usually pretty painful listening to ads for vehicles. (Like looking at that gif.) “Why is that,” you might wonder. No, let’s be real here – you already know. It’s because almost exclusively, the person in charge of advertising at a dealership is … in sales. Oh yes, you might think that should make them… Read more »

Can You Really Just Blame THEM?

It’s easy to just blame your bad copy on the marketing consultant giving you bad information. And sure, every now and then that IS the reason your ad sucked. But before you exonerate yourself from all blame here, have you sat down and thought about what you have done to train them to get the information you need? They’re trained on how… Read more »