It’s not really a secret … it’s usually pretty painful listening to ads for vehicles. (Like looking at that gif.) “Why is that,” you might wonder. No, let’s be real here – you already know. It’s because almost exclusively, the person in charge of advertising at a dealership is … in sales. Oh yes, you might think that should make them… Read more »
We’ve all hit that wall. The one where we just stare at the fact sheet … read the copy points ad nauseam, and just get … nothing good entering your mind. So, you have a couple of options. You can continue down the fruitful path you’ve been treading, or try something different. Just. Start. Writing.
I’m not talking about your favourite jet-setters – I’m talking about marketing consultants who walk past your desk and frequently just drop flyers on it. Is this the best thing, or worst thing, to happen to your day when it occurs? That can depend on what just landed in front of you.
“OMG! LOOK AT US! WE’RE SUPER AWESOME!” Seriously. Sometimes, our clients want us to spend 30 seconds preaching to the world about the splendiferousness (yeah, real word there!) of their existence. Usually, it happens when they’ve won some sort of award for something fairly meaningless to the general listening population – but they’re super-stoked about it. Here’s a little message, intended specifically… Read more »
It seems easy enough. You train your sales reps marketing consultants to tell clients no when they want to run a campaign that’s guaranteed to waste their money. It only makes sense, right? But the marketing consultant faces a double-edged sword.