Tag Archives: be better

Why Isn’t Radio Working?

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I recently stumbled across a message like this on a forum. You’ve probably seen or heard something similar yourself. “.. we’ve had advertisers buy packages and then back away. They say their radio ads didn’t work. I asked what did work and they said [nothing did]. Sound familiar? Is it our society who is oblivious to advertising? Yes. Absolutely, yes…. Read more »

Take The Money and Run

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Yes, it is a great song. It’s not great as a relationship between your sales reps and your clients. Yet we see it all too often. On the one hand, yes, as a writer, it can be great to deal directly with your clients. Nothing is lost in translation between the client, the rep, and the fact sheet. You get… Read more »