Tag Archives: be creative

Content is NO LONGER King

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'Content' is NO LONGER king.

I think it’s time to re-create that decades old line, most often attributed to Bill Gates. “Content” in and of itself is no longer king. It IS a commodity today. Everyone is making it. BUT – there’s always a but – RELEVANT, REPUTABLE content is still media gold.

Find The Weirdness

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Remember that fact sheet, lovingly handed to you by your favourite marketing consultant, for that über exciting event? You know the one. What was it … the drying paint expo? No, that’s not it. Um, snail races! Yeah! It really doesn’t matter. For today’s example, we’re going to use a museum for the client, with the world’s most exotic of… Read more »

I Got Nothin’

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Sometimes (we’re going to go with sometimes, no matter how frequently you actually experience this) … even with the world’s greatest sales rep trying their very best … you simply have nothing useful to work with. Here’s an example of what I’m talking about: Ad for sports bar Random band nobody has heard of playing tonight We have no idea what… Read more »

Opposites Attract

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Sometimes, when dealing with things like department stores, you’re faced with strange dilemmas. You need to put two things in an ad that are completely and utterly unrelated to each other. Dropping down to a pair of targeted 15s isn’t an option. There isn’t enough to work with to make two 30s that aren’t full of pillowy, marshmallow-y, fluffy crap. Is… Read more »