Tag Archives: cliché

You Say Nothing at All

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But, but, BUT! I filled that 30 seconds with all of the information the client wanted! Squeezed in every last banality! Congrats. You’ve just crafted an audio print ad and used a small font. The client doesn’t know what they need! Yes, they know what they WANT. They WANT to sell copious amounts of widgets or gizmos or whatsits or,… Read more »