Tag Archives: clients

Finding the Story

      No Comments on Finding the Story

Do you know what your client’s story is?  Do they? It’s a serious question, with serious repercussions when it comes to their advertising. No, not so much with transactional sale ads – but with long-term branding. When it comes to branding a client, their story is vital. It’s the hard truth of their business. It’s their raison d’être. It’s the fuel to… Read more »

Take The Money and Run

      No Comments on Take The Money and Run

Yes, it is a great song. It’s not great as a relationship between your sales reps and your clients. Yet we see it all too often. On the one hand, yes, as a writer, it can be great to deal directly with your clients. Nothing is lost in translation between the client, the rep, and the fact sheet. You get… Read more »