Tag Archives: danger

Take The Money and Run

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Yes, it is a great song. It’s not great as a relationship between your sales reps and your clients. Yet we see it all too often. On the one hand, yes, as a writer, it can be great to deal directly with your clients. Nothing is lost in translation between the client, the rep, and the fact sheet. You get… Read more »

The Dangling Conversation

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Clients love to dangle it out there. The request you have every God-given right to dread. The two voicer. It sounds innocent. Oh, yes, it sounds innocent. Innocent like a three year old with a Popsicle on a hot, sunny July afternoon, you’re thinking. No, this … this is a 100 megaton H-Bomb in a Sunday dress. And should you treat it the… Read more »