Tag Archives: dread

Why Are Dealerships Like This?

It’s not really a secret … it’s usually pretty painful listening to ads for vehicles. (Like looking at that gif.) “Why is that,” you might wonder. No, let’s be real here – you already know. It’s because almost exclusively, the person in charge of advertising at a dealership is … in sales. Oh yes, you might think that should make them… Read more »

We’re So Great!

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“OMG! LOOK AT US! WE’RE SUPER AWESOME!” Seriously. Sometimes, our clients want us to spend 30 seconds preaching to the world about the splendiferousness (yeah, real word there!) of their existence. Usually, it happens when they’ve won some sort of award for something fairly meaningless to the general listening population – but they’re super-stoked about it. Here’s a little message, intended specifically… Read more »

You’re Bringin’ On The Facepalm

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Sometimes … okay, I’m being generous there … all too frequently we writers are saddled with insurmountable problems before we even start. It’s called bad information. More specifically, it’s called, “Here’s what the client told me they want. Write it.” **facepalm** This is how we end up with requests like a sports bar/restaurant that wants to encourage dine-in FAMILY eating by instructing… Read more »

The Dangling Conversation

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Clients love to dangle it out there. The request you have every God-given right to dread. The two voicer. It sounds innocent. Oh, yes, it sounds innocent. Innocent like a three year old with a Popsicle on a hot, sunny July afternoon, you’re thinking. No, this … this is a 100 megaton H-Bomb in a Sunday dress. And should you treat it the… Read more »