Tag Archives: effective

Bankruptcy

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Nobody really wants to talk about bankruptcy. And why would you? It’s a distasteful subject laced with feelings of failure, depression, embarrassment, and anger. This is not the realm of cheery announcers pitching the wonders of the latest half price sale. Not by a long shot. This is a challenge from the word go: getting people to consider that option of truly… Read more »

From the Department of Gratuitous Gratuities and Redundant Redundancy Reclamations

If you’ve been writing radio ads for any length of time, you’ve had the joy – nay, the unbridled pleasure – of formulating an ad for a government agency, or government-sponsored event. Maybe even a well-meaning client who can’t get beyond their own industry jargon. Billion dollar, multi-syllabic, thesaurus-sourced, committee-approved, Google search-inducing words are your worst enemy. Well, one of… Read more »

Find The Weirdness

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Remember that fact sheet, lovingly handed to you by your favourite marketing consultant, for that über exciting event? You know the one. What was it … the drying paint expo? No, that’s not it. Um, snail races! Yeah! It really doesn’t matter. For today’s example, we’re going to use a museum for the client, with the world’s most exotic of… Read more »

I Got Nothin’

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Sometimes (we’re going to go with sometimes, no matter how frequently you actually experience this) … even with the world’s greatest sales rep trying their very best … you simply have nothing useful to work with. Here’s an example of what I’m talking about: Ad for sports bar Random band nobody has heard of playing tonight We have no idea what… Read more »