Tag Archives: government-speak

From the Department of Gratuitous Gratuities and Redundant Redundancy Reclamations

If you’ve been writing radio ads for any length of time, you’ve had the joy – nay, the unbridled pleasure – of formulating an ad for a government agency, or government-sponsored event. Maybe even a well-meaning client who can’t get beyond their own industry jargon. Billion dollar, multi-syllabic, thesaurus-sourced, committee-approved, Google search-inducing words are your worst enemy. Well, one of… Read more »