Tag Archives: hard truth

Why Isn’t Radio Working?

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I recently stumbled across a message like this on a forum. You’ve probably seen or heard something similar yourself. “.. we’ve had advertisers buy packages and then back away. They say their radio ads didn’t work. I asked what did work and they said [nothing did]. Sound familiar? Is it our society who is oblivious to advertising? Yes. Absolutely, yes…. Read more »

Finding the Story

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Do you know what your client’s story is?  Do they? It’s a serious question, with serious repercussions when it comes to their advertising. No, not so much with transactional sale ads – but with long-term branding. When it comes to branding a client, their story is vital. It’s the hard truth of their business. It’s their raison d’être. It’s the fuel to… Read more »

Take Off The Blinders

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Your client has their business model down to a spreadsheet. Okay, maybe it’s a dozen spreadsheets, but it’s no longer trial and error. There is no guesswork. Everything they do is itemized and has a dollar figure attached to it. They’re totally in tune with every single aspect of what they do. Their accountants all agree! There’s nothing that goes on… Read more »

We’re So Great!

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“OMG! LOOK AT US! WE’RE SUPER AWESOME!” Seriously. Sometimes, our clients want us to spend 30 seconds preaching to the world about the splendiferousness (yeah, real word there!) of their existence. Usually, it happens when they’ve won some sort of award for something fairly meaningless to the general listening population – but they’re super-stoked about it. Here’s a little message, intended specifically… Read more »