Tag Archives: pain points

We’re So Great!

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“OMG! LOOK AT US! WE’RE SUPER AWESOME!” Seriously. Sometimes, our clients want us to spend 30 seconds preaching to the world about the splendiferousness (yeah, real word there!) of their existence. Usually, it happens when they’ve won some sort of award for something fairly meaningless to the general listening population – but they’re super-stoked about it. Here’s a little message, intended specifically… Read more »

Bankruptcy

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Nobody really wants to talk about bankruptcy. And why would you? It’s a distasteful subject laced with feelings of failure, depression, embarrassment, and anger. This is not the realm of cheery announcers pitching the wonders of the latest half price sale. Not by a long shot. This is a challenge from the word go: getting people to consider that option of truly… Read more »