Tag Archives: sales reps

Can You Really Just Blame THEM?

It’s easy to just blame your bad copy on the marketing consultant giving you bad information. And sure, every now and then that IS the reason your ad sucked. But before you exonerate yourself from all blame here, have you sat down and thought about what you have done to train them to get the information you need? They’re trained on how… Read more »

Take The Money and Run

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Yes, it is a great song. It’s not great as a relationship between your sales reps and your clients. Yet we see it all too often. On the one hand, yes, as a writer, it can be great to deal directly with your clients. Nothing is lost in translation between the client, the rep, and the fact sheet. You get… Read more »