Tag Archives: simplify

From the Department of Gratuitous Gratuities and Redundant Redundancy Reclamations

If you’ve been writing radio ads for any length of time, you’ve had the joy – nay, the unbridled pleasure – of formulating an ad for a government agency, or government-sponsored event. Maybe even a well-meaning client who can’t get beyond their own industry jargon. Billion dollar, multi-syllabic, thesaurus-sourced, committee-approved, Google search-inducing words are your worst enemy. Well, one of… Read more »

Keep It Simple

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It’s not just a good philosophy in life. It’s the key to effective radio ads. Yes, you need to have good storytelling. Yes, you need to give the listener a reason to care – to fill their needs. Yes, you need to have a single, clearly defined call to action. And yes, you need to work all of this magic in… Read more »