We’ve all hit that wall. The one where we just stare at the fact sheet … read the copy points ad nauseam, and just get … nothing good entering your mind. So, you have a couple of options. You can continue down the fruitful path you’ve been treading, or try something different. Just. Start. Writing.
I’m not talking about your favourite jet-setters – I’m talking about marketing consultants who walk past your desk and frequently just drop flyers on it. Is this the best thing, or worst thing, to happen to your day when it occurs? That can depend on what just landed in front of you.
In the days of the typewriter, (yes, I started out doing this on a typewriter!) we had lovely pre-formatted template pages with little marker lines that indicated 15/30/45/60 seconds by the number of lines of text that were typed out. And it worked … ish. Naturally, you had to take it for what it was, a very rough guideline. Today,… Read more »