Tag Archives: triggering events

Take Off The Blinders

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Your client has their business model down to a spreadsheet. Okay, maybe it’s a dozen spreadsheets, but it’s no longer trial and error. There is no guesswork. Everything they do is itemized and has a dollar figure attached to it. They’re totally in tune with every single aspect of what they do. Their accountants all agree! There’s nothing that goes on… Read more »

Triggering Events

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What makes people pull the proverbial trigger and buy? Naturally, as ad writers, we’d love nothing more than a firm belief that our finely crafted words are the sole reason people get up off the couch, hop in the car, and drive off – on a mission to spend their hard-earned money. Deluded much? Reality check – every purchase has… Read more »