Tag Archives: urgency

3 .. 2 .. 1 .. False Urgency!

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One of my absolute favourite … completely under-used** ad devices has to be the daily countdown ad. ** by favourite and underused, I really mean most hated and over-used. In case my sarcasm was lost on you, dear reader. Yes, there’s nothing like that instant urgency created by such clever means as: You only have 16 days to save! You only have 15 days to… Read more »